REHERB LIFESTYLE is a clothing brand that was founded in 2013. The name Reherb was inspired by loving herbs which were used by our great ancestors for healing and medication. Basically, Reherb implies that we shouldn't forget the rehabilitating herbs that our ancestors used, with the brand these creative artists imply that their fashion sense has been “Reherbilitated”. The added LIFESTYLE simply means, that one should be Reherbilitated daily, staying fresh is promoted as a habit! as a team, Isaac, Itumeleng and Mpho are pushing really hard to make this vision alive.

Meet the face behind Reherb Lifestyle and Eyezack Photography Masingita, well known as Isaac. He describes himself as one of an energetic individual with a bubbly personality, with fresh ideas and understanding of street culture and trend influence. He is driven by his name, Masingita meaning miracle in Tsonga, he says it “makes me believe in my miracle craft”.

“Photography was never really something I thought I was interested in up until I saw my family album where most of the pictures was snapped by my later grandfather and wow I should say he had a beautiful eye for pictures”. As a kid you wouldn't really notice the direction you heading up to until you later realise when you have grown up. I remember in 2003 I was doing grade 3, I entered a modelling competition. I did not have any self-esteem issues then, I came out 2nd position from the 
competition. So I guess that’s where the love comes from. Why buildings and street kids? Buildings are such important structures for me especially because I have lived in the city, Johannesburg Central in a flat at Bree Street for 5 years. Apart from that, I snap anything that moves me artistically! My future goals as a creative is leaving my work to be super effective even if it’s a decade old, it should always be relevant and looking to adding a dynamic input in the street culture.

Here is some of Eyezack's work

Instagram: @isaac_reherb and @mpho_reherb
Facebook Page: Reherb Lifestyle